Wildflower Blog

Truly, there’s nothing quite like the specific joy of girlhood — especially when you find yourself completely captivated by another girl on your feed. Call her a muse, an idol, or your favorite 'It Girl'; these online angels give us the spark we need to romanticize our lives and keep showing up (even when our own confidence falls short).

Enter Claire Drake. Whether she’s committing to a too-accurate James Charles costume or perfecting the art of the no-makeup makeup look,...