Chanel Casts Laufey and Her Identical Twin Sister for Its Coco Crush Social Media Takeover

Briana Astorga
dev syd chanel

Just in time for Valentine’s Day, Chanel tapped a mix of musicians, directors, entrepreneurs, chefs, interior designers, podcasters, and downtown New York creatives to share their own love stories across social media as part of a new Coco Crush project—one that’s less about spectacle and more about how love actually shows up in people’s lives. Among those featured are co-founders Devon Lee Carlson and Sydney Lynn Carlson, adding a personal, sister-driven layer to the campaign’s take on romance.


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