It's time to celebrate our resident Leo. In addition to building a global accessories brand in Wildflower, Devon has become a fashion week mainstay and permanent fixture in pop culture — elevating her to 'it' girl status alongside some of the most iconic names in style.  

Seeing out her 20s this month, it felt only right to spotlight Devon Lee Carlson's effect on the fashion world over the past decade. Whether she's lunching in LA or gracing the front row at London Fashion Week, Devon's signature Y2K-inspired looks have not only made her a muse to popular brands and pop stars but as one of the most influential fashionistas of the digital age. Take our hand – and flash that 1000-watt smile – we're tracking Devon Lee Carlson's fashion impact. 

When She Was Name-Checked in 'Barbie'

Julia Fox knows the power of a Charli XCX shout-out, and Devon Lee Carlson was among the first to experience just that when she was written into Charli's surprise hit "Speed Drive." Devon's influence was so strong that she was even cast to star in the music video.

When She Sent Wildflower Down the Runway

Wildflower is no stranger to big-name collabs, but gracing Sandy Liang's runway at NYFW was a new high. Devon and Sydney put their long-standing relationship with Sandy on full display when dressed in full Sandy Liang finery, they took photos with the SL x Wildflower case backstage, then watched front row as it made its way down the runway. (Shop the collab here).
 

When She Helped Resurrect Balenciaga's Cult Handbag

Earlier this year Balenciaga launched "Le Closet," a campaign that featured Devon alongside Kim Kardashian, and Paloma Elsesser. Devon specifically modeled the 'Le City' bag, her first-ever designer purchase at age 19. Initially a "sleeper hit," the Le City bag gained popularity when it was first worn by Kate Moss in the early 2000s, and now – with Dev's help – is one of the most sought-after bags of today. 

When She Collaborated With Marc Jacobs 

To celebrate her 27th birthday, Devon launched a Y2K-inspired capsule with Marc Jacobs. In addition to designs inspired by her wardrobe, she revamped her own 2000s Marc Jacobs bag by adding kitschy letter charms and a dual-purpose removable chain that doubled as a necklace.

When She Created This Meta Moment 

A Balenciaga 'Le City' bag shoot that features a magazine with you on the cover? Truly iconic behavior. Until next year, Dev.